As the market changes, your marketing strategies have to transform to match. Updating your marketing strategies can have a huge impact on your business and spending time marketing in new ways can significantly increase your customer base. Here are a few marketing strategies to help maximize applicant traffic.
Three-Dimensional/Virtual Reality Tours
You already know the importance of sharing lots of quality photos of your property, but take it a step further with three-dimensional or virtual reality tours. These will give potential renters the opportunity to see the property more thoroughly than pictures will allow. Virtual reality tours have shown to hike real-world visit requests by as much as 30%. This will also allow you to see what areas of the property people focus on most.
Online Communications
Having an online presence is increasingly important as more and more people tune in to social media. When someone talks about you on Facebook, you then gain access to all of their connections as well, which further increases your marketing reach. Using social media is an excellent marketing strategy to help maximize your applicant traffic. Besides social media, e-mailing, texting, and having an online application or forum to promote your business are all excellent ways to keep in contact with potential renters.
Marketing Across Multiple Channels
Don’t put all your eggs in one basket. The more channels you advertise across, the more likely you are to fill all of your vacancies. Property management sites, like Keyrenter, can provide you with advertising on over a hundred syndicated sites, to provide you with the maximum exposure for your properties.
Looking for more help with your marketing strategies?
Reach out to us at Keyrenter in Washington, DC. We can help you advertise, screen tenants, and handle evictions so that you don’t have to.
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